Adult Swim (stylized as [adult swim]) is the adult-oriented nighttime programming block of the American children's cable network Cartoon Network. Debuting in 2001, Adult Swim serves as the nighttime identity of Cartoon Network, and was established as alternative programming during the late night hours when Cartoon Network's primary target audience, children between the ages of 6–15, would normally be sleeping.
It is programmed by Williams Street Productions, a subsidiary of Turner Broadcasting System, which also developed two other programming blocks for Cartoon Network: Toonami (which later became a block on Adult Swim in 2012) and Miguzi.
These programs may contain some material that many parents would not find suitable for children and may include intense violence, sexual situations, coarse language and suggestive dialogue." Adult Swim's original bumpers shown in-between the shows featured footage of elderly people swimming in public pools, eating, exercising, and doing other pool-related activities.
In numerous interviews, it had been stated that at the time, one third of Cartoon Network's audience were adults.
This was followed by a trend of other adult-oriented animated shows throughout the decade, such as: Liquid Television, Beavis and Butt-Head, Aeon Flux, The Brothers Grunt, Duckman, The Critic, The Maxx, King of the Hill, Daria, South Park, Space Ghost Coast to Coast, Dr.
Much of Adult Swim's general content is known for their experimental, risqué, unorthodox, crude, dry, and improvisational humor, along with purposefully cheap-looking animation, and often bizarre presentation.
In 2005, the block was granted its own Nielsen ratings report from Cartoon Network due to targeting a separate demographic.
" Cartoon Network bought the original five UPN episodes and ordered eight more to complete the season.
The series' first season was animated in Squigglevision, however, the later seasons were done in flash animation.
Sealab 2021, Harvey Birdman, Attorney at Law, Aqua Teen Hunger Force and The Brak Show all premiered unannounced; While entertaining pitches for a variety of adult cartoons, Lazzo realized the potential for packaging them as a complete adult-focused block.
Different names were considered, including “ibiso”, which was said to be Spanish for “stop”, and “Parental Warning", but he eventually settled on "Adult Swim".
The first anime broadcast on the block also aired on the night of its launch, Cowboy Bebop.