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Compared to traditional dating where a person had to go to the bar or some other social meeting place with hopes of meeting a prospect, the internet has given users access to all types of people in a short time.
Online dating has lost its stigma over the past 10 years.
Although the reduction is across the entire population, it is more pronounced among young people.
This increased flexibility has made Australians more likely to tolerate such unconventional approaches as online dating.
There are even categories for people who love the same movies, and those that suffer from the same sexually transmitted diseases.
Social dating in Australia is a departure from the usual online dating setting where people communicate for weeks or even months before actually meeting.
There are hundreds of categories based on characteristics such as financial status, race, cultural background, body weight, sexual orientation, etc.
Some categories are based on interests such as sports, music, vegetarianism, and veganism.
The growth in the number of users has been fuelled by: Australia, just like the rest of the world, has been experiencing a steady increase in the number of internet users over the last two decades.