We were not set up as a business, but set up to try to make a genuine difference in people's lives.
We're proud to have been offering our successful service free of charge ever since.
To keep the bank manager happy we have also introduced some optional paid-for services which we call Essentials.
With thousands of marriages, dozens of babies born, hundreds and hundreds of new lasting friendships formed, we're your number one choice for finding friendship and love online.
A little history: we started in August 1999 as a free online dating site.
One of the things that our members find surprising, is that they went in search of love, but found dozens of genuine lasting friendships as well. Why not join us to find out what's going on in your area?
Whilst there's a lot going on, we have never forgotten the one thing that makes falling in love special - the sheer romance of it all.
The site grew exponentially, with fantastic reviews in the Daily Mail, Mirror, Guardian, Cosmopolitan, Computer Weekly and many other publications.
We were nominated as Steve Wright's Web Site of the Day (BBC Radio 2) and a year later we got the accolade again!
Dating may also involve two or more people who have already decided that they share romantic or sexual feelings toward each other.