Ever since, the government has invested a lot of effort in marrying off these women by running large-scale matchmaking events."All media are controlled and censored by the government, so when the government wants to send a very strong propaganda message, that message is extremely effective," Fincher says, "The majority of women are still internalizing this ideology.They are genuinely very afraid that if they don't marry by the time they turn 30, they won't find a husband."According to Joy Chen, however, Chinese culture has played a role in pressing women into marriage long before the arrival of the Communist Party.But the real source of adversity towards single women has a simpler explanation: parents.
At the inaugural Coucou8 event, Edmunds found that the Chinese men were low-key and passive, often staring at their phones rather than getting to know the women in the room.
So he decided to break the ice by bringing in a host and introducing American-style drinking games.
As a single, educated Chinese woman approaching 30, Nancy Ji felt tremendous stress from her parents to get married.
So at 28, she hastily tied the knot with a boyfriend. They nagged me about being single every day, and it was very annoying.
Thousands of years of culture and tradition have labeled women who are neither a wife nor a mother as social outcasts.
For the post-80 generation -- one that was caught in the transition between traditional and modern China -- the term "leftover women" is especially suitable.
"Suddenly, in the last 10 or 15 years, there's been an explosion in China of talking about love," Chen says, "Everyone wants true love, but people don't know how to get it."For Wu Di, this cultural shift presented a business opportunity.
A family and relationship counselor in Shanghai and the author of , Wu launched a three-month "dating camp" two years ago and charged 4000 RMB (about 0) per student.
Meanwhile, people are getting married later in life.
As a result, more members of China's "post-80 generation," referring to those born in the 1980s, are opting for love and attraction -- rather than practical considerations -- in finding a partner.
It's been like that for thousands of years," Wu says.