Get them involved directly in your company mission. In 2018, people connect with other people – not brands, or companies.Many brands with philanthropic missions, like Shongolulu, encourage customers to become brand ambassadors –– sharing the message with the world. – Brett Owens, Marketing Director & Co-Founder, Lead Dyno SEO is the acronym for search engine optimization.
Bigger brands typically win here because of their Domain Authority, which takes into account: Think Far Beyond the Sale On-site content to draw in customers in times other than a purchase point is becoming super important for LTV increase without large marketing spend. Optimize your site as it currently is, and get content ideas now from these comprehensive guides. Jackson Galaxy uses video, clear CTAs, lots of copy and tons of reviews to turn their product pages into an SEO-optimized landing page.
– Erik Huberman, Founder and CEO, Hawke Media “Bow ties” is a short-tail keyword. The best advice out there right now in terms of SEO for ecommerce brands is this: Turn your product pages into optimized landing pages. Blanks USA uses campaign pages as landing pages in order to drive long-tail traffic to products easily grouped for a specific customer segment. And what if you just want to make sure your homepage is optimized?
Providing exceptional customer service, fast shipping, low prices, an easy-to-navigate site.
This discipline includes: Personalization in ecommerce often refers to personalized merchandising.
It’s an engagement tactic that kills 3 birds (AKA tactics), with one stone (AKA email). Turn yourself and your employees into personalities.
Want to know one of the best ways to build customer engagement? You’ll develop quicker and more meaningful relationships with your customers when it’s personal.
There’s a lot of different types of chatbots available now that can help you on-site with customer service, or Messenger bots that can help you build longer and stronger relationships with your customers and fans.
– Richard Lazazzera, Founder of A Better Lemonade Stand The very first step to ensuring your customers engage with your brand is to ensure they can SEE that they can engage with your brand. Olive Ave uses subtle but clear on-site messaging to alert customers to a variety of customer engagement tools, including: This is a common trio of customer engagement tactics – allowing customers to see and leave reviews, talk to someone for help and/or join the rewards program. Mountain Crest Gardens is, in my professional opinion, light years ahead of most ecommerce brands in terms of customer engagement. They use those photos on their review page (below), on product pages as well as in social media –– always with a call to action for a customer to also submit.
Here are how 3 brands currently optimized their customer experience using a variety of personalization tactics. Wondering how you can collect additional data to better personalize?